Gerber Lil' Pastas
When this new product was introduced to the the Gerber Graduates toddler meals line, a decision was made to depart from the existing design without losing too much established equity. The Graduates logo and yellow background were retained, but all other aspects of the design were open to revision. Stock photos were replaced with beautiful staged scenes, a friendlier variety name was added, and hand drawn fonts utilized to establish a much more enticing visual direction for the line.
